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International Craft Trade Fairs: A Practical Guide (Culture, Development and Society Series)

ISBN13: 9789231037795
ISBN: 923103779X
Binding: Paperback
List Price: $23.5
Publisher: Unesco
Published Date:
Pages: 96

Participation in an international trade fair is widely regarded as a most efficient means of exposure to export markets: audience concentration, face-to-face communication, competition-watch and acquaintance with new business partners are major benefits for participants. Artisans in numerous fields of activity will find support, general information and advice, methodology guidelines, checklists and directories in this essential guide.