The dynamics of the brand finds expression in the arrangement and rhythm of the single buildings. A curved yet compact "Corporate Architecture" has been created. The design, resulting from an architectural competition, combines advanced urban-architectonic concepts with the corporate identity of adidas. The primary building materials of exposed concrete and industrial glass also determine the reduced yet clear, swinging atmosphere of the interior. The integrated communication concept by L2M3 Kommunikationsdesign and jangled nerves with guiding system and medial mirroring also reflects the branding measures of this extremely successful sport article manufacturer.