If you are starting a business, or considering doing so, BusinessWise is the book for you. A collaboration amongst over 20 business experts, this book looks at the whole process of setting up a new business with success in mind. It covers a wide range of topics including business set up and vision, marketing (including using the internet), selling, finance, working in and managing teams, working from home and beating procrastination, networking internationally, getting the right message out in the right language, health and fitness and collaboration. The authors, all life members of the network Ecademy.com, are experts in their subject area and have shared many tips and ideas here that they would normally only reveal in training sessions or paid consultancy. The result is a book that provides insights and guidance to new or potential business people as well as existing business owners. Read it with a pencil or highlighter to hand. You'll need it!
Starting up in business is fraught with pitfalls and problems. The rewards of a successful business, however, outweigh the risk. I want to see many more successful Chief Executives and this book provides valuable help from a number of entrepreneurs that have succeeded. Brian Chernett, Founder and Chief Executive of The Academy for Chief Executives "I've been an entrepreneur for many years and believe in encouraging more people to find their passion and pursue it. I'm pleased to see this book also encourages the idea that entrepreneurs can succeed and provides practical advice to help them do that. As a long-term supporter of Academy and a life member there myself, I'm delighted to recommend this book." Mike Southon, Co-Author of 'The Beermat Entrepreneur' and other business books, Sales on a Beermat. I have always believed that if you put people together, magic will happen. The right people will find each other and work together. New ideas and projects will be born. This book is proof of that. The authors met through networking on Ecademy and have used mostly electronic communications to develop this collaborative book. Each of the authors is brilliant at what they do - together they have produced a formidable business book. Thomas Power, Chairman, Ecademy.com