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Understanding Media Users: From Theory to Practice
by by Tony Wilson
Binding: Hardcover, 232 pages
Publisher: Wiley-Blackwell
Weight: 106
Dimension: H: 0.79 x L: 8.98 x W: 6.06 inches

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Book Description:
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience at the core of media studies.

  • examines the relationship between media and audiences by one of the world s leading media scholars
  • provides a history of media effects and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age

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