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Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive
by by Matt Haig
Binding: Hardcover, 288 pages
Publisher: Kogan Page
Weight: 172
Dimension: H: 1.26 x L: 9.21 x W: 6.06 inches
ISBN:9780749442576

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Book Description:

Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen Daz; Google and eighty more brands.


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