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One Size Fits One: Building Relationships One Customer and One Employee at a Time

ISBN13: 9780471331674
ISBN: 0471331678
Binding: Hardcover
List Price: $50.0
Publisher: Wiley
Published Date:
Edition 2
Pages: 321
Average Goodreads rating: 3.80/5 (3 ratings)

In an era of increasing segmentation and personalisation, one size no longer fits all - or even a few. Today's customers have vast power to build businesses, but unhappy ones will either walk away or actively undermine the offender. Today's only viable objective is a long-term relationship with each profitable customer, created by loyal employees fully committed to creating exceptional value. In a world where one size fits one, no business can afford to settle for the ordinary.