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Marketing to the Affluent
by by Thomas Stanley
Binding: Paperback, 1 edition, 336 pages
Publisher: McGraw-Hill
Weight: 110
Dimension: H: 1.02 x L: 8.9 x W: 5.98 inches
ISBN:9780070610477

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Book Description:
'Dr, Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads.' Ken Catanella, Senior Vice President, Shearson Lehman Hutton. 'This is a must read book for anyone involved with strategic planning for businesses serving the affluent.' Seth Poppel, Vice President, Director of Corporate Planning, Chase Manhattan Bank, N.A.


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