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The Content Analysis Guidebook
ISBN13: 9780761919773
ISBN: 0761919775
List Price: $128.0
Publisher: Sage Publications, Inc

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper level undergraduates and graduate students across the social sciences. Comprising step by step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides readers: Numerous examples from across the social sciences Sidebars that describe innovative and wide ranging content analysis projects, from both academia and commercial research Pedagogical tools in an easy to understand format