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Wine Marketing: A Practical Guide

ISBN13: 9780750654203
ISBN: 0750654201
Binding: Paperback
List Price: $55.95
Publisher: Butterworth-Heinemann
Published Date:
Edition 1
Pages: 376
Average Goodreads rating: 3.89/5 (7 ratings)

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.