Home FAQ Random quotes Contact

Effective Promotional Planning for e-Business (CIM PROFESSIONAL)

ISBN13: 9780750652681
ISBN: 0750652683
Binding: Paperback
List Price: $27.95
Publisher: Butterworth-Heinemann
Published Date:
Pages: 296
Average Goodreads rating: 4.00/5 (2 ratings)

This is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. The author aims to offer comprehensive hand-holding guide to understanding exactly what constitutes an e-business, followed by an outline of key planning questions and a focus on the elementals of marketing.