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Advertising Outdoors: Watch This Space!

ISBN13: 9780714843865
ISBN: 0714843865
Binding: Paperback
List Price: $39.95
Publisher: Phaidon Press
Published Date:
Pages: 240
Average Goodreads rating: 3.75/5 (8 ratings)

This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns.