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As Seen on TV: The Visual Culture of Everyday Life in the 1950s

ISBN13: 9780674048836
ISBN: 0674048830
Binding: Paperback
List Price: $28.5
Publisher: Harvard University Press
Published Date:
Pages: 336
Average Goodreads rating: 3.61/5 (29 ratings)

America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked--and how we looked--mattered, a decade of design that comes to vibrant life in As Seen on TV. From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, this book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV.