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As Seen on TV: The Visual Culture of Everyday Life in the 1950s

ISBN13: 9780674048829
ISBN: 0674048822
Binding: Hardcover
List Price: $27.5
Publisher: Harvard University Press
Published Date:
Edition 1
Pages: 336
Average Goodreads rating: 3.61/5 (84 ratings)

The cake in the kitchen, the house in the suburbs, Mamie in her mink stole, Elvis in his pink Cadillac. It was America in the 1950s, and the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a decade of design, a time when how things looked - and how we looked - mattered. This text portrays a visual culture reflecting and reflected in the powerful new medium of television. Looking closely at a number of celebrated instances in which the principles of design dominated the public arena and captivated the popular imagination, Karal Ann Marling gives us an in-depth picture of the taste and sensibility of the postwar era.