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Introduction to Online Market and Industry Research (Business Reasearch Solutions)

ISBN13: 9780538726849
ISBN: 0538726849
Binding: Hardcover
List Price: $48.95
Publisher: South-Western Educational Pub
Published Date:
Edition 001
Pages: 464
Average Goodreads rating: 4.00/5 (3 ratings)

Independent business researcher Shamel provides advice to other researchers on the best strategies and procedures for investigating an industry and its position in the market place. After introducing the basic research techniques and data sources, she takes the reader on a walkthrough of a research