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Institute of Marketing Management
1. Promotional Strategy: Marketing Communications in Practice
Author: Institute of Marketing Management - Author: Ludi Koekemoer - Editor: Steve Bird - Editor: Ludi Koekemoer
ISBN: 0702143707
ISBN13: 9780702143700
Binding: Paperback
List Price: $34.0
Publisher: Juta and Co Ltd
Published Date: 12/01/1998