2014
Hardback (17 Dec 2014)
Includes delivery to the United States
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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
| ISBN: | 9781137444295 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 17 Dec 2014 |
| Edition: | 2014 |
| DEWEY: | 658.8343 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xxi, 185 |
| Weight: | 378g |
| Height: | 144mm |
| Width: | 218mm |
| Spine width: | 15mm |
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