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Business Diagnostics has been written to overcome a significant challenge facing today's business owners, specifically the time constraints in acquiring business management skills. Business owners have limited time or inclination to attend extended business school courses. Likewise, accessing topical information on enhancing corporate performance (magazines or web sites) can be sporadic and time consuming. The authors have designed Business Diagnostics to address these concerns by developing a valuable reference book that can be easily read over a weekend or a few weekday evenings. Business Diagnostics will provide practical assistance to the following target audiences: The existing business owner or manager who has growth opportunities and needs to 'size up' existing and potential operations. The individual planning to buy or invest in another business. That process requires the completion of 'diagnostic checks' to ensure that the targeted entity has the required degree of corporate health. The individual who wishes to set up a new, yet to be proven business venture and requires guidelines to assess the likelihood of success and the steps necessary to attract financing or equity. A new or existing technology company owner who needs to assess the relative merits of attracting outside equity capital or raising additional debt in order to expand product lines and/or markets.
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