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The Competitive Destination: A Sustainable Tourism Perspective
by J R Brent Ritchie ; Geoffrey I Crouch
Binding: Hardcover, First edition, 304 pages
Publisher: CABI
Weight: 1.9 pound
Dimension: H: 0.75 x L: 9.61 x W: 0.52 inches
ISBN 10: 0851996647
ISBN 13: 9780851996646
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Book Description:
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.


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