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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
by Matt Haig
Binding: Paperback, 260 pages
Publisher: Kogan Page
Weight: 0.84 pound
Dimension: H: 1.18 x L: 8.35 x W: 5.35 inches
ISBN 10: 0749444339
ISBN 13: 9780749444334
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