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    Adbashing: Surviving the Attacks on Advertising
    by Author: Jack Myers

    Binding: Paperback
    Publisher: Amer Media Council Inc
    Published Date: 04/01/1993
    List Price: USD $17.95
    0963586408
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        Publisher's Note:
    Why the Future of Advertising & Media Depend Upon the Changes We Make & the Risks We Take Today. The insight, ideas, observations & future visions of the advertising, media & marketing business in 'Adbashing' are essential reading for all advertising & media professionals, business executives, students & educators. Readers will enjoy an insider's eyewitness account of the decline in advertising's role in American life. In 'Adbashing', Jack Myers recounts his experiences, successes, & failures & proposes a major overhaul of the marketing, advertising & media businesses to position them for survival into the 21st Century. 'Adbashing' will change forever the way you look at advertising & media. Jack Myers has had a 25 year career in the advertising & marketing field, the past ten years as a leading industry consultant & President of 'Meyers Reports'.

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