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    Advertising Research: Internet, Consumer Behavior, and Strategy
    by Author: American Marketing Association (AMA) Staff
    Editor: George Zinkhan

    Binding: Paperback, 281 pages
    Publisher: South-Western Pub
    Published Date: 08/01/2000
    List Price: USD $35.00
    Weight: 1.45 pounds
    0877572887
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        Publisher's Note:
    The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics.

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