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Publisher's Note: This practical and contemporary book takes the methods and theories of social psychology into the real-life settings of today's society, including health, law, environment, business and the media. Drawing from the academic and practical experience of applied social psychologists who are experts in their fields, it conveys the excitement and potential of social psychology in our society by showing users firsthand how a social psychologist conducts a survey for a client, evaluates a social program, improves the communication skills of medical students, consults for the courts, designs a marketing campaign and a program to reduce pollution, and resolves conflicts in an organization. For social psychologists.