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Making Innovation Work: How to Manage it, Measure It, and Profit From It
by Author: Marc J. Epstein
Author: Not Available
Author: Robert D. Shelton

Binding: Hardcover, 334 pages
Publisher: Wharton School Pub
Published Date: 07/08/2005
List Price: USD $34.99
Weight: 1.25 pounds
0131497863
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Applying the Innovation Rules to Your Organization. Combining Creativity with Commercial Savvy. Smart Execution. The Role of Leadership. Leadership Must Define the Innovation Strategy and Link It to the Business Strategy. Innovation Must Be Aligned with the Company Business Strategy, Including Selection of the Innovation Strategy. Leadership Must Define Who Will Benefit from Improved Innovations. Diagnostics and Action. Stage-Gate Systems. The Venture Capital Model. The Technology Innovation Model. Time-Driven Systems. Organizing Initiatives. Fine-Tuning. Redirection/Revitalization. Generating Innovation Value. Endnotes. Bibliography. Index.

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