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    Preface To Marketing Management
    by Author: James H. Donnelly
    Author: J. Paul Peter

    Binding: Paperback
    Publisher: McGraw-Hill College
    Published Date: 06/01/2002
    List Price: USD $99.80
    Weight: 1.2 pounds
    0072834811
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        Publisher's Note:
    Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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    Preface To Marketing Management - by James H. Donnelly, J. Paul Peter - Paperback - List $11.95
    Preface To Marketing Management - by James H. Donnelly, J. Paul Peter - Paperback - List $99.80
    Preface To Marketing Management - by James H. Donnelly, J. Paul Peter - Paperback - List $55.01

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