Synopses & Reviews
Review
"The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture"Margaret Graham offers an absorbing insider account of a technological innovation that went wrong." The Philadelphia Inquirer"The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture
Table of Contents
Editorsâpreface; Preface and acknowledgements; Introduction; 1. Selectavision VideoDisc: opportunity and risk; 2. David Sarnoff: industrial entrepreneur; 3. Research as prime mover; 4. Laboratory as entrepreneur: videoplayer research begins; 5. Selectavision Holotape: RCAâs professional innovation; 6. Everything ventured; 7. All in the family; 8. VideoDisc in the public eye; 9. RCAâs âManhattan Projectâ; 10. On the market; 11. Managing R&D: lessons from RCA; Appendix; Notes; Index.